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ASM Global Premium Sales Manager in Richmond, Virginia

POSITION: Premium Sales Manager

DEPARTMENT: Sales & Marketing

REPORTS TO: Director of Sales & Marketing

FLSA STATUS: Full-Time, Exempt

Summary

ASM, the leader in privately managed public assembly facilities, has an immediate opening for a Premium Sales Manager at ASM Richmond. As a member of the Sales & Marketing Department, the Premium Sales Manager is responsible for generating revenue from clients through the sale of premium experiences, premium seating, and hospitality packages throughout the venues. This individual will effectively and profitably managing all day-to-day aspects of the premium services sales and operations; including Clubs/Lounge programs, Personal Seat License sales, premium seating, and all other pertinent areas of premium services. This position will be responsible for achieving measurable financial results.

Essential Functions:

  • Manage and sell premium experiences, hospitality packages, and premium seating opportunities at Altria Theater and Dominion Energy Center

  • Oversee the operation of premium spaces, including staffing, training, event and activation set-up, coordination with internal teams, and the day-of management as needed

  • Communicate cross-departmentally to execute Premium events, working with the Box Office, Marketing, Food and Beverage, Operations, and Production staff, as well as Front of House volunteers

  • Supervise Premium Sales Coordinator and team of part-time premium staff

  • Develop and execute sales action plan to prospect and sell premium services in the market

  • Responsible for establishing new business relationships to achieve annual revenue goals

  • Prospect and cultivate new sales through creative lead generation methods, communicating via phone, email, text, social media, face-to-face meetings, and other communication methods

  • Provide prompt and professional communication and service to premium clientele

  • Entertain and nurture business relationships through networking events, speaking engagements, and one-on-one meals, performance invitations, and off-site meetings

  • Develop proposals, presentations, and contracts for potential and high-priority clients, maintaining confidentiality and demeanor at all times

  • Maintain detailed and organized records of customer data using CRM system

  • Develop and implement strategies for generating incremental revenue from existing clients

  • Meet or exceed all individual and team sales goals associated with premium experiences, preparing bi-weekly reports on sales revenue pipeline and projections

  • Responsible for reporting and tracking premium seating inventory

  • Participate in servicing corporate sponsors through various methods of communication

  • Work and attend events, nights and weekends required

    Required Qualifications:

  • Bachelor’s degree in Business Administration, Marketing, or equivalent

  • Minimum of 2+ years of successful sales & service management experience required

  • Minimum of 2+ years supervisory experience required

  • Sports/Entertainment venue experience preferred

  • Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders

  • Skilled in analyzing data, developing concise recommendations, and presenting results and suggestions to leadership

  • Must be an excellent negotiator

  • Ability to manage a high level of detail across multiple projects and to prioritize efficiently

  • High emotional intelligence, intellectual curiosity, and desire to grow professionally

  • Ability to prioritize and meet competing deadlines independently

  • Ability to manage multiple tasks simultaneously, while remaining organized, efficient, and calm under pressure

  • Understanding that role requires working extended and/or irregular hours including nights, weekends, and holidays

TO APPLY:

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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