USG Corporation Digital Marketing Content Associate Manager in Chicago, Illinois
The Digital Marketing Content Associate Manager is responsible for managing email, creating new campaign webpages, updating existing webpages, SEO and optimizing content on retail websites. Responsibilities: * Manage email marketing programs; including cultivating content, building and deploying emails, developing journey email campaigns, trigger email campaigns and A/B testing. * Develop and facilitate weekly meetings to review email performance and upcoming projects. * Work closely with the content marketing team on promotional campaign webpages; including building pages, creating digital assets and messaging. * Work closely with internal stakeholders to ensure web site content is accurate and up-to-date and adheres to best practices and guidelines * Support retail partners to ensure product information and visuals are up to date. * Support SEO optimization and help increase traffic to the website. * Responsible for our dealer portal; coordinating content calendar, updating articles and promoting via website and email communications. * Customize and work to ensure we track and share digital interactions (including Google Analytics / Google Tag Manager, Salesforce, etc.) * Help manage the ticketing system for web site enhancements and issue tracking
Qualifications & Experience: * Bachelor’s Degree. * Minimum of 3-5 years digital marketing experience and digital campaign execution. * Proficiency with third party campaign management tools such as Adobe Experience Manager or Sitecore. * Experience working with marketing automation tools (e.g., Marketo or Marketing Cloud/Pardot). * Experience with digital analytics solutions (e.g., Google Analytics or Adobe Analytics). * Expertise and hands on experience with Adobe Photoshop and InDesign. * Experience conducting A/B and MV testing. * Knowledge of or willingness to learn how to use a marketing automation software. * Ability to collaborate with others and work with cross-functional teams.
Organization: *Bldg Sys-Shared Svcs Mktg Digital Content-340-410
Title: Digital Marketing Content Associate Manager
Requisition ID: HQ 11240
We are an Equal Employment Opportunity Employer and do not discriminate on the basis of race, color, religion, gender, national origin, age, non-disqualifying physical or mental disability, sexual orientation, transgender status, sexual identity, veteran status, genetic information or other criteria prohibited by law.