Description:

The Urban and Underrepresented Audiences Coordinator will work closely with North Carolina Extension Agents and Specialists within the multi-county area. The Coordinator will work closely to identify, assess, prioritize needs, and provide learning opportunities to urban and nontraditional audiences. Additionally, this position will provide input for programs and activities that support and promote individual well-being, professional and organizational development, social and cultural enrichment, economic opportunity, regional development, and civil rights. The successful candidate will be expected to develop and lead activities around Urban and Underrepresented Audiences for Extension programs in North Carolina, completing the following tasks:

• Plan, develop, implement, evaluate, report, and revise Extension programs to focus on urban audiences, new and underserved groups, and diverse populations.

• Support program planning within the assigned region under the leadership of an Extension Specialist for urban/underrepresented audiences.

• Collaborate with Extension Specialists, using innovative, nontraditional approaches to provide outreach support for urban programs.

• Assists Cooperative Extension to ensure educational programs and activities are marketed to urban/ underrepresented audiences.

• Pursue professional development and participate in programs to advance knowledge and expertise.

• Seeks partnerships with relevant agencies and organizations.

• Conduct appropriate and required evaluations, analyze, and interpret program impacts around reaching urban/ underrepresented audiences.

• Support civil rights planning, implementation, and evaluation within the assigned region under the leadership of the Program Evaluation and Accountability Coordinator.

• Applies substantial knowledge of state and national trends and relevant data in Extension research to support the development of programs that align with underrepresented populations for Cooperative Extension.

Responsibilities will focus on addressing relevant and practical issues facing North Carolina’s immerging clientele (Latinx, Native American populations, etc.), ensuring civil rights compliance, and align with the mission and vision of Cooperative Extension at N.C. A&T. This position will be assigned a duty station in a Campus/County Extension office within a region and is expected to collaborate with other agents in that office and in surrounding counties.

Primary Function of Organizational Unit:

Cooperative Extension at North Carolina Agricultural and Technical State University is an educational outreach organization within the College of Agriculture and Environmental Sciences. Cooperative Extension at A&T provides researched-based educational information, programming, and technical assistance to limited-resource audiences that address a diverse range of issues in four programmatic areas – Agriculture and Natural Resources, Family and Consumer Sciences, Community and Rural Development, and 4-H Youth Development. Together with its partners – North Carolina State University Cooperative Extension Service, U.S. Department of Agriculture, state and county governments, a dynamic and resourceful system is formed. In addition to campus operations, The Cooperative Extension Program has professionally staffed offices in nearly half of the 100 counties in North Carolina and the Eastern Band of Cherokee Indians.

In North Carolina, new farm enterprises are emerging that are dependent on the local market for income. Some of these diverse enterprises may include vegetables, fruit, grass-fed beef, pork, poultry, aquaculture, small-scale timber, and specialty crops. Farmers markets, community-supported agriculture and some restaurants place a higher value on locally produced products. Agribusiness initiatives are helping farmers capitalize on the growing market for local foods. Farmers are being connected with local grocers, food services, and institutions that are beginning to demand a greater supply of locally produced foods.

https://www.ncat.edu/caes/cooperative-extension/index.php

Internal job number: 007554

Requirements:

• A Master’s degree from an accredited university in demography, community development, human development and family studies, rural sociology, public relations, rural development, extension education, or a related field is required.

• Experience working with diverse audience audiences.

• The ability to work independently without direct supervision.

• The ability to work and interact with diverse populations.

• Skills in leadership, communication, networking, and public relations.

• Computer literacy (proficiency in MS Excel, PowerPoint, Word, and Office).

• Strong oral and written communication skills as well as strong interpersonal skills.

• The ability to network with community partners and agencies and maintain working relationships.

• The ability to handle multiple demands and set priorities.

• Valid Driver’s license and personal transportation.

• The ability to travel and work after hours/weekends as needed.

• Must be able to lift and carry training supplies and equipment needed for farm demonstrations and workshops.

Preferred:

• A Doctoral degree from an accredited university in demography, community development, human development and family studies, rural sociology, public relations, rural development, extension education.

• Experience and knowledge of mass media, marketing, and presentations.

• Experience working with or in Cooperative Extension.

• Experience working effectively as a team member.

• Ability to manage time and resources.

• Experience working with nonprofits or community agencies.

• Experience working as a demographer.

• Self-directed and self-motivated with the ability to multi-task and set priorities.

Job Closing Date: 06/01/2024